About Us

PARALIA is a 100% Mexican brand, made by women for women.

We aim to create something that enhances the brightness that lives within you. We want this garment to be the perfect complement you were looking for, so that every time you wear it, you remember the power that resides in you.

We are Mariana and Regina, sisters and business partners. Both lovers of fashion and conscious of it. PARALIA was born in 2019 out of the need to offer beautiful, trendy, and above all comfortable beachwear that makes you feel secure. Lightweight and fresh clothes you can wear in tropical climates for any occasion.
So we began the creative stage, researching trends and designing garments, our favorite part. We sought designs not found in conventional stores. We draw inspiration from nature, the sea, and its landscapes. Above all, we create unique pieces, always thinking of all women, their strength, and radiance.
We aim to provide the perfect beachwear, finding the ideal style where you feel free and, above all, authentic is most important to us. That's why we customize each piece to fit perfectly.
We work with 100% organic cotton fabrics, mindful of fair labor practices for our workers, concerned about the environment, and strive to minimize our impact by using compostable bags and zero plastic.

Our stores

Locations

Guadalajara

  • CONCEPT MANCO (Plaza universidad)
  • ETUD SORELLA (Providencia)
  • CASA INDEPENDENCIA (Tlaquepagu)

Monterrey

  • SENZABELA (Plaza Vita)
  • Swimflamingo

Baja California

Eclectic Array (Los Cabos y Rancho Pescader)

Desert Fox (Todos Santos)

Riviera Maya

Onom (Tulum y Cancun)

Black Elegance (Tulum)

Corazon de Piña (Bacalar)

Sunne Collective (Playa del Carmen)

Hotel Noah (Majahual)

Riviera Nayarit

Raotti Colectivo (Puerto Vallarta)

Eclectic Array (Four Seasons, Punta Mita)